Brandit, LLC Braden Katz
5550 Fairway Road
Fairway, KS 66205
March 27, 2020
Estimate Number
Expiration Date
April 18, 2020
Estimate Total
  1. Task

    Project Overview

    Break Up Walls Inc. (BUW) is seeking to hire Brandit, LLC (Brandit) to redevelop its website, messaging, logo, branding design, and content strategy. The goal of this project will be to create a modern, interactive website that focuses on building recognizable brand systems and style guides that can be implemented across all marketing collateral, as well as an effective user flow for that will generate both engagement from the community as well as grants and donations from patrons.  

    About Brandit

    Brandit is a full-service branding, content strategy and design company that has worked with a wide range of businesses from venture-backed startups to Fortune 500 companies looking to redevelop their online presence. 

    Our company started over 5 years ago after our founder struggled to get a basic website built. He found that in the world of website development, a large portion of service providers are building websites that are either built on proprietary platforms that lock clients’ into expensive hosting plans, or they are built with hard-coded templates making them extremely difficult to edit by your internal team without coding knowledge.

    This motivated us to create a WordPress platform that empowers internal teams to edit their website easily while leveraging a powerful cloud platform and WordPress framework. Our websites combine WordPress’ most widely used page-builder with a validated framework of plugins that are tailored to your business goals. This framework is both easy-to-use and capable of producing some of the most advanced design elements available on the web today. These sites can be built and run on any managed WordPress host, or we also offer fully-managed hosting plans that run on dedicated AWS and Digital Ocean containers which are capable of scaling to millions of monthly users.

    Project Team

    Braden Katz
    Founder, Creative Director & Lead Designer
    Braden is a senior UX, UI, & Web designer and content strategist who has worked in a wide range of industries from venture-backed startups in the telemedicine, fintech and cryptocurrency space, to established construction, real estate, and architecture firms as well as Fortune 500 companies. His work has received awards and nominations by well-known design organizations like Awwwards.  As founder and lead designer, Braden acts as the creative director and project lead for all projects at Brandit and ScaleWP, an enterprise WordPress development and hosting company. 

    Scott Shorter
    Principal & Chief Web Strategist
    Scott has been building websites and leading successful digital initiatives since the earlier days of the web. Before starting his own firm and eventually partnering Braden on a wide range of enterprise-level projects from large online universities with over 180k unique visitors a month and multinational holdings companies, Scott developed one of the earliest online membership and syndication programs for internationally known comic strips that was distributed through the New York Times, The Washington Post, AOL, CNN, and USA Today as VP of Consumer Marketing and Content at Uclick. Scott oversees all Brandit and ScaleWP accounts and projects and helps combine digital marketing strategy with WordPress development.

    Sheela Devi
    Senior WordPress, PHP & Javascript Developer
    Sheela is a senior web developer that has thousands of hours under her belt building everything from learning management systems, to complex API integrations with WordPress and other front-end frameworks. She will lead all complex integrations, custom plugin development, or api integrations for this project. 

    Becca Wilkinson
    Content Manager
    Becca acts as both a content and account manager for all of our projects at Brandit and ScaleWP. In addition to helping us manage and sort all active projects in our project management system, she also performs important QA, content development and copywriting tasks that help us implement designs and content changes across large web properties. 

    Our Approach

    We use a validated four milestone process for all project engagements. This process is designed to help us dig into the details of your brand and organization during Discovery in order to create the messaging and visual system that captures your brand in a beautiful, high-converting website for 


    The two sites should launch within 60-90 days from the initial discovery meeting. Timing is subject to approvals and content being provided in a timely manner.

    Statement of Work and Estimates

    Price estimates are based on initial objectives and may change as mutually agreed upon tasks and objectives change. Cost estimates and payment schedules are provided in four milestones.

    Web Branding Package Plus Additional Pages (16 custom layouts plus up 75 internal pages) 

    Total Estimated Cost: $18,500

    Milestone 1 – Discovery, Wireframing, Branding, Content Strategy and Scope of Work
    25% Deposit ($4625) of Total Project Fee is Due to Start Work

    Weeks 1

    Brandit and the BUW will schedule at least two initial conference calls that may be followed by additional phone calls and emails to discuss the core strategy and goals of the branding and design project. During the first milestone Brandit will provide the following services:

    • Confirm site requirements for branding and design as well as sitemap and functionality.
    • Define any plugins or additional development needed to execute on website deliverables such as Google Tag Manager, CRM integration, contact forms,live chat widgets etc. 
    • Work closely with BUW to define key user groups that have the largest footprint on the organization’s growth to create up to 4 key user personas.
    • Use these user personas in combination with our discovery discussion on brand tone, vision and messaging to create a new logo design and branding style guide for each website.
    • Examine and list leading websites and organizations in the art/nonprofit space with a discussion of which aspects of these brands are most appealing and effective.
    • Create detailed wireframes and content strategy deliverables for that include low-fidelity mockups of all primary website pages for with both content strategy and design notes for each page. This document is used as a detailed scope of work to describe the final website deliverable that will be ready at launch.

    Milestone 2: Primary Design and Development Sprint
    We’ll begin work after 50% of the total project fee ($9250) has been deposited and we receive final wireframe and branding approval.

    Week 2-3 – Design

    With the wireframes, content strategy, and logo designs,  Brandit will spin up a development server on our platform and begin our initial design and development sprint. During Milestone 2, Brandit will perform the following services:

    • Work closely with the BUW team to create finalized homepage designs for both sites that draw from the new logos, branding style guides, and wireframe deliverables that were created in the first milestone. This home page sets the tone and design style for other internal pages on the website.
    • Customize and configure the theme, user experience and content organization based on the approved wireframes. Mobile views of the website design will vary based on screen size and platform and will not look exactly the same for all users. However, all designs will be fully responsive and take a mobile-first approach.
    • Create initial internal page layouts.

    Weeks 3-4 Site Development, Internal Page Design, Taglines and 3rd Party Integrations & Content Development

    • Create initial designs and layouts for internal pages using the wireframe as a broad layout guide.
    • Install and start configuration for any additional plugins needed for site functionality and 3rd party integrations as defined during Discovery.
    • Create final graphics for headers and featured graphics as needed using images and content provided by BUW. This will also include data visualizations for ROI statistics on the home page to show BUW’s community impact.  
    • Work closely with the BUW team to develop the first draft of taglines for all website pages.

    Milestone 3: Design Revisions, Copywriting, Speed Optimization, SEO
    We’ll begin work after 100% of the total project fee ($13875) has been deposited.

    Weeks 4

    After the initial designs have been sent over you, the next weeks will include revision rounds, speed optimization and SEO. During these weeks, Brandit will provide the following services:

    • Complete two design and content revision rounds based on the feedback from the BUW team with up to 15 hours of total work.
    • Collaborate with BUW team to develop the final draft of content for all 15 website pages.
    • Test site on the latest two versions of Chrome, Firefox, Safari & IE  as well as on most recent versions of Android and iOS on the last two years of device releases. 
    • Add and configure WP Rocket speed optimization plugin to perform both on-site HTML, JS, and CSS magnification and multi-level caching.
    • Perform on-site SEO optimization based on existing content using the Yoast SEO plugin.

    Milestone 4: Website Launch, Google Analytics Configuration, Post-Launch Setup and Training
    We’ll begin work after 100% of the total project fee ($18500) has been deposited.

    Weeks 5-6

    • The final two weeks of the project include pointing your domain to the new website and adding and configuring the Cloudflare CDN. During these final weeks, Brandit will provide the following services:
    • Add and configure Cloudflare’s CDN to perform DNS-level HTML, JS, and CSS magnification, multi-level caching and other speed optimizations.
    • Train staff to manage the site as needed in 1-2 training sessions via in-person meetings or by teleconference. This may include 2-4 personalized tutorial videos when necessary.
    • Brandit will configure Google Analytics and baseline reporting and create a basic reporting dashboard if applicable. 
    • Assist with user issues and any final fixes totaling no more than four hours.

    Featured Projects This startup is revolutionizing how professional crypto miners set up and maintain their mining farms. We developed a new website for them from scratch and created custom isometric illustrations and data visualizations to explain how their system reduces their clients operating costs and energy usage. This is our enterprise WordPress hosting platform that we built using the Cloudways API. In addition to leading the design and development of the enterprise hosting web application, we also created its branding, logo design, and a responsive website from scratch. This is a venture-backed blockchain company that came to us with only a whitepaper. We worked with them to develop a new logo design, branding, content strategy, copywriting, and website from scratch. We also are also acted as Head of Product and design for their web application, and lead its complete redesign and front-end development. While working with us to redevelop their brand, website, product, and overall content strategy they have closed hundreds of thousands of dollars in additional funding and their valuation doubled from $10m to $20m. 

    TaxToken Trading Platform with Data Visualization (this prototyping software recently rolled out an update that broke the click-through animations we built into each prototype. To view more screens please click the arrows on the left or right side of the screen.) 

    Tax Specific Solution (Design & Development): Plan A Technologies is a new software development company that is led by two founders who have successfully built companies that had eight-figure exits. We worked with them to establish their brand, logo and overall design branding style guide during discovery. We then took these deliverables to create taglines, copywriting, and a website from the ground up. Innovatics Laboratories sells advanced nutritional blood testing products that are designed to identify precursors to many conditions and illnesses. We worked with them to provide logo design, brand position, content strategy, copywriting services as well as building them a new modern website from scratch that is focused on the medical, research and laboratory markets. Hoefer Wysocki is an international architecture firm with over 150 employees and offices in Dallas and Kansas City. We worked with them to completely rebuild their website, develop a new content strategy that offers visitors an easy way to discover their projects by category, as well as establish a new, modern design for their brand. AREA Real Estate Advisors is a full-service commercial real estate firm with national brand recognition. We worked hand-in-hand with Area’s in-house marketing team and external branding and design partner to invigorate the brand with a website redesign. Card Compliant is a nationally recognized law firm and technology company that helps major brands like the NFL better understand gift card compliance laws and regulations. We lead the development of their corporate website in tandem with a branding partner. In addition to their primary website, we are also contracted to build an advanced compliance library and membership site that they plan to offer to their clients by the end of the year. This is a university website that we migrated and redesigned from a proprietary CMS platform to WordPress. The site get’s over 180000 unique visitors a month. We created a managed WordPress hosting infrastructure on AWS that includes complete staging push-pull functionality. We also created several custom components including dynamic content to create a list of university programs and single sign-on integration with Active Directory. Swerve Strength is a fitness startup that provides high-intensity training to soccer athletes and teams. We worked with them to develop a logo and branding design, content strategy, and website. 

Subtotal $18,500.00
Total $18,500.00


Thanks so much for choosing the Brandit Platform for your project!


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