Project Overview

Brandon Shaneyfelt (Brandon) is seeking to hire Brandit, LLC (Brandit) to create a landing page his Instagram marketing campaign. The goal of this project will be to create an engaging, interactive landing page that will generate both user engagement as well as help drive conversions for Brandon’s Instagram service.

About Brandit

Brandit is a full-service branding, content strategy, and design company that has worked with a wide range of businesses from venture-backed startups to Fortune 500 companies looking to redevelop their online presence.

Our company started over 5 years ago after our founder struggled to get a basic website built. He found that in the world of website development, a large portion of service providers are building websites that are either built on proprietary platforms that lock clients’ into expensive hosting plans, or they are built with hard-coded templates making them extremely difficult to edit by your internal team without coding knowledge.

This motivated us to create a WordPress platform that empowers internal teams to edit their website easily while leveraging a powerful cloud platform and WordPress framework. Our websites combine WordPress’ most widely used page-builder with a validated framework of plugins that are tailored to your business goals. This framework is both easy-to-use and capable of producing some of the most advanced design elements available on the web today. These sites can be built and run on any managed WordPress host, or we also offer fully-managed hosting plans that run on dedicated AWS and Digital Ocean containers which are capable of scaling to millions of monthly users.

Our Approach

We use a validated four milestone process for all project engagements. This process is designed to help us dig into the details of your brand and organization during Discovery in order to create the messaging and visual system that captures your brand in a beautiful, high-converting website for the Instagram campaign.

Timing

The site should launch within 60 days from the initial discovery meeting. Timing is subject to approvals and content being provided in a timely manner.

Statement of Work and Estimates

Price estimates are based on initial objectives and may change as mutually agreed upon tasks and objectives change. Cost estimates and payment schedules are provided in four milestones.

Landing Package Package + Custom Graphics

Total Estimated Cost: $1850

Milestone 1 – Discovery, Wireframing, Branding, Content Strategy and Scope of Work
25% Deposit ($462.50) of Total Project Fee is Due to Start Work

Weeks 1

Brandit and Brandon will schedule at least two initial conference calls that may be followed by additional phone calls and emails to discuss the core strategy and goals of the branding and design project. During the first milestone Brandit will provide the following services:

• Confirm site requirements for branding and design as well as sitemap and functionality.
• Define any plugins or additional development needed to execute on website deliverables such as Google Tag Manager, CRM integration, contact forms.
• Examine and list leading websites and organizations in the Instagram marketing space with a discussion of which aspects of these brands are most appealing and effective.
• Create detailed wireframes and content strategy deliverables for the landing page that includes low-fidelity mockups of all primary website pages with both content strategy and design notes for each page. This document is used as a detailed scope of work to describe the final website deliverable that will be ready at launch.

Milestone 2: Primary Design and Development Sprint
We’ll begin work after 50% of the total project fee ($925) has been deposited and we receive the final wireframe approval.

Week 2-3 – Design

With the wireframes and content strategy document,  Brandit will spin up a development server on our platform and begin our initial design and development sprint. During Milestone 2, Brandit will perform the following services:

• Work closely with the Brandon to create finalized homepage designs that draw from the wireframe deliverables that were created in the first milestone.
• Customize and configure the theme, user experience, and content organization based on the approved wireframes. Mobile views of the website design will vary based on screen size and platform and will not look exactly the same for all users. However, all designs will be fully responsive and take a mobile-first approach.

Weeks 3-4 Site Development, Internal Page Design, Taglines and 3rd Party Integrations & Content Development

• Install and start configuration for any additional plugins needed for site functionality and 3rd party integrations as defined during Discovery.
• Create final graphics for headers and featured graphics as needed using stock images and content provided by Brandon.

Milestone 3: Design Revisions, Speed Optimization, SEO
We’ll begin work after 100% of the total project fee ($1387.50) has been deposited.

Weeks 4

After the initial designs have been sent over to you, the next weeks will include the design of unique features,  revision rounds, speed optimization, SEO. During these weeks, Brandit will provide the following services:

• Complete two design and content revision rounds based on the feedback from the Brandon team with up to 8 hours of total work.
• Test site on the latest two versions of Chrome, Firefox, Safari & Edge as well as on most recent versions of Android and iOS on the last two years of device releases.
• Add and configure WP Rocket speed optimization plugin to perform both on-site HTML, JS, and CSS minification and multi-level caching.
• Perform on-site SEO optimization based on existing content using the Yoast SEO plugin.

Milestone 4: Website Launch, Google Analytics Configuration, Post-Launch Setup and Training
We’ll begin work after 100% of the total project fee ($1850) has been deposited.

Weeks 5-6

• The final two weeks of the project include migrating your site to your existing host (we also provide optional enterprise-grade hosting at ScaleWP), pointing your domain to the new website, and adding and configuring the Cloudflare CDN. During these final weeks, Brandit will provide the following services:
• Add and configure Cloudflare’s CDN to perform DNS-level HTML, JS, and CSS minification, multi-level caching, and other speed optimizations.
• Train staff to manage the site as needed in 1-2 training sessions via in-person meetings or by teleconference. This may include 2-4 personalized tutorial videos when necessary.
• Assist with user issues and any final fixes totaling no more than four hours.