Brandit, LLC Braden Katz
5550 Fairway Road
Fairway, KS 66205
Propio Language Services, LLC
Propio Language Services
11020 King St. Suite 420
Overland Park, KS 66210
January 22, 2021
Estimate Number
Expiration Date
February 21, 2021
Estimate Total
  1. Task

    Project Overview

    Propio Language Services, LLC (Propio) is seeking to hire Brandit, LLC (Brandit) to redesign the homepage, refresh basic elements of the style guide for internal style guide tech-forward look and feel, as well as create a landing page for its new mobile app that is integrated into the existing site structure and homepage.

    About Brandit

    Brandit is a full-service branding, content strategy, and design company that has worked with a wide range of businesses from venture-backed startups to Fortune 500 companies to provide expert application and web design. 

    Our Approach

    We’ll use a three milestone process for this project based on the timeline and deliverables. This process is designed to help us dig into the details of your brand and company during Discovery in order to create the messaging in order to create beautiful, high-converting designs for


    The site should launch within 60 days from the initial discovery meeting. Timing is subject to approvals and content being provided in a timely manner.

    Statement of Work and Estimates

    Price estimates are based on initial objectives and may change as mutually agreed upon tasks and objectives change. Cost estimates and payment schedules are provided in four milestones.

    Key Deliverables:

    • Wireframing and Content Strategy for tech-forward redesign of the homepage and mobile app landing page.
    • Create finalized design assets using Sketch for homepage and landing page. These will be in desktop and mobile views which will be handed off to our developer for implementation in the custom theme, or we may use the divi builder plugin for the app page design.
    • Implementation of smaller style guide changes to internal page templates.

    Total Estimated Cost: $7200

    Milestone 1 – Discovery, Wireframing & Content Strategy

    33% Deposit ($2400) of Total Project Fee is Due to Start Work

    Weeks 1

    Brandit and the Propio team will schedule at least two initial conference calls that may be followed by additional phone calls and emails to discuss the core strategy and goals of the design project. During the first milestone Brandit will provide the following services:

    • Confirm site requirements for branding and design as well as sitemap and functionality.
    • Define any plugins or additional development needed to execute on website deliverables such as the Divi page builder plugin for the app landing page.
    • Examine and list leading websites and organizations in the technology space with a discussion of which aspects of these websites are most appealing and effective.
    • Create detailed wireframes and content strategy deliverables for Propio that includes low-fidelity mockups of the homepage and app landing page with both content strategy and design notes for each. We will also discuss and document changes that need to be made to other internal pages. This document is used as a detailed scope of work to describe the final website deliverable that will be ready at launch.

    Milestone 2: Primary Design Sprint

    We’ll begin work after 66% of the total project fee ($4800) has been deposited and we receive final wireframe and branding approval.

    Week 2 & 3 – Design

    With the wireframes and content strategy document,  Brandit will begin converting the fidelity wireframes into finalized Sketch designs. 

    • Work closely with the Propio team to create finalized homepage designs that draw from the website examples and wireframe document that were created in the first milestone. This home page will be used as a style guide for the app page design as well as layout changed to other internal pages. 
    • Go through up to 3 revisions rounds or 5 hours of total work on the homepage.
    • Once the homepage design is complete, Brandit will create the app page design either using the Divi page builder or using sketch. 
    • After desktop designs are approved for the homepage and app landing page, mobile designs will be created and sent for approval. 
    • Brandit will complete up 3 revision rounds with a total of 5 hours of work on both page designs. 

    Milestone 3: Site Development, Revisions, Speed Optimization, & Implementation on Production. 

    We’ll begin work after 100% of the total project fee ($7200) has been deposited.

    • Brandit will either export the site into our hosting platform or we will use WP Engine to create a development environment to begin site development. 
    • Using the approved design deliverables from Milestone 1, we will begin implementing the home page redesign and new app landing page using the existing theme. 
    • For the app landing page, Brandit will test the Divi page builder plugin on the existing theme. If there are no conflicts, Brandit will build the app landing page using this page builder in order that give the Propio team the ability to easily edit content. If there are conflicts with the page builder, Brandit will build a new template for the landing page within Propio’s existing WP theme. 
    • Install and start configuration for any additional plugins needed for site functionality and 3rd party integrations as defined during Discovery. 
    • Create final graphics for headers and featured graphics as needed.  We will provide up to 10 Stock graphics from Adobe Stock to create final graphics and app device mock-ups..

    Weeks 4

    After the initial designs have been implemented in the development environment, the next weeks will include final revision rounds, and speed optimization. During these weeks, Brandit will provide the following services:

    • Complete two design and content revision rounds based on the feedback from the Propio team with up to 15 hours of total work.
    • Test the new pages on the latest two versions of Chrome, Firefox, Safari & Edge as well as on most recent versions of Android and iOS on the last two years of device releases.

    Case Studies:
    Seaboard is a multinational, Fortune 500 holdings company with its global headquarters in Kansas City. Under our enterprise WordPress company, ScaleWP, we lead the design, development, and creative direction of the Overseas and corporate website. Plan A Technologies is a new software development company that is led by two founders who have successfully built companies that had eight-figure exits. We worked with them to establish their brand, logo and overall design branding style guide during discovery. We then took these deliverables to create taglines, copywriting, and a website from the ground up. Legacy Clinical Consultants is mental health clinic with multiple locations in the Chicago area. We led the rebranding, logo design, content strategy, and WordPress development of their website and create a new client onboarding flow by integrating their contact form with Asana. This startup is revolutionizing how professional crypto miners set up and maintain their mining farms. We developed a new website for them from scratch and created custom isometric illustrations and data visualizations to explain how their system reduces their clients operating costs and energy usage. The Sports Bet Expert, Inc. is a rapidly expanding sports betting company that has over 60k followers and thousands of paid subscribers. We led the design and development of their new e-learning brand, Learn Sports Betting, and are currently leading the design and development of a paid e-learning platform using WordPress.    We led the rebranding, content strategy and website redesign for Urban Realty Holdings, a commercial real estate development company that specializes in the acquisition and redevelopment of commercial properties. In addition to the design and branding, we also built a membership portal for investors to view reports. The link included is the deliverable that was handed off to the Urbana team. This is our enterprise WordPress hosting platform that we built using the Cloudways API. In addition to leading the design and development of the enterprise hosting web application, we also created its branding, logo design, and a responsive website from scratch. This is a venture-backed blockchain company that came to us with only a whitepaper. We worked with them to develop a new logo design, branding, content strategy, copywriting, and website from scratch. We also acted as head of product for their web application, and led its complete redesign and front-end development. While working with us to redevelop their brand, website, product, and overall content strategy they have closed hundreds of thousands of dollars in additional funding and their valuation doubled from $10m to $20m. Hoefer Wysocki is an international architecture firm with over 150 employees and offices in Dallas and Kansas City. In partnership with Concera Media, a digital agency in Kansas City. We worked with them to completely rebuild their website, develop a new content strategy that offers visitors an easy way to discover their projects by category, as well as establish a new, modern design for their brand. Card Compliant is a nationally recognized law firm and technology company that helps major brands like the NFL better understand gift card compliance laws and regulations. We lead the development of their corporate website and we are also contracted to build an advanced compliance library and membership site that they plan to offer to their clients by the end of year. This is a university website that we migrated and redesigned from a proprietary CMS platform to WordPress. The site gets over 180000 unique visitors a month. We created a managed WordPress hosting infrastructure on AWS that includes complete staging push-pull functionality. Swerve Strength is a fitness startup that provides high-intensity training to soccer athletes and teams. We worked with them to develop a logo and branding design, content strategy, and website from the ground up. 



Subtotal $7,200.00
Total $7,200.00


Thanks so much for choosing the Brandit Platform for your project!


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