Project Overview

Propio Language Services, LLC (Propio) is seeking to hire Brandit, LLC (Brandit) to redesign the homepage, refresh basic elements of the style guide for internal style guide tech-forward look and feel, as well as create a landing page for its new mobile app that is integrated into the existing site structure and homepage.

About Brandit

Brandit is a full-service branding, content strategy, and design company that has worked with a wide range of businesses from venture-backed startups to Fortune 500 companies to provide expert application and web design. 

Our Approach

We’ll use a three milestone process for this project based on the timeline and deliverables. This process is designed to help us dig into the details of your brand and company during Discovery in order to create the messaging in order to create beautiful, high-converting designs for https://propio-ls.com/.

Timing

The site should launch within 60 days from the initial discovery meeting. Timing is subject to approvals and content being provided in a timely manner.

Statement of Work and Estimates

Price estimates are based on initial objectives and may change as mutually agreed upon tasks and objectives change. Cost estimates and payment schedules are provided in four milestones.

Key Deliverables:

• Wireframing and Content Strategy for tech-forward redesign of the homepage and mobile app landing page.
• Create finalized design assets using Sketch for homepage and landing page. These will be in desktop and mobile views which will be handed off to our developer for implementation in the custom theme, or we may use the divi builder plugin for the app page design.
• Implementation of smaller style guide changes to internal page templates.

Total Estimated Cost: $7200

Milestone 1 – Discovery, Wireframing & Content Strategy

33% Deposit ($2400) of Total Project Fee is Due to Start Work

Weeks 1

Brandit and the Propio team will schedule at least two initial conference calls that may be followed by additional phone calls and emails to discuss the core strategy and goals of the design project. During the first milestone Brandit will provide the following services:

• Confirm site requirements for branding and design as well as sitemap and functionality.
• Define any plugins or additional development needed to execute on website deliverables such as the Divi page builder plugin for the app landing page.
• Examine and list leading websites and organizations in the technology space with a discussion of which aspects of these websites are most appealing and effective.
• Create detailed wireframes and content strategy deliverables for Propio that includes low-fidelity mockups of the homepage and app landing page with both content strategy and design notes for each. We will also discuss and document changes that need to be made to other internal pages. This document is used as a detailed scope of work to describe the final website deliverable that will be ready at launch.

Milestone 2: Primary Design Sprint

We’ll begin work after 66% of the total project fee ($4800) has been deposited and we receive final wireframe and branding approval.

Week 2 & 3 – Design

With the wireframes and content strategy document,  Brandit will begin converting the fidelity wireframes into finalized Sketch designs. 

• Work closely with the Propio team to create finalized homepage designs that draw from the website examples and wireframe document that were created in the first milestone. This home page will be used as a style guide for the app page design as well as layout changed to other internal pages. 
• Go through up to 3 revisions rounds or 5 hours of total work on the homepage.
• Once the homepage design is complete, Brandit will create the app page design either using the Divi page builder or using sketch. 
• After desktop designs are approved for the homepage and app landing page, mobile designs will be created and sent for approval. 
• Brandit will complete up 3 revision rounds with a total of 5 hours of work on both page designs. 

Milestone 3: Site Development, Revisions, Speed Optimization, & Implementation on Production. 

We’ll begin work after 100% of the total project fee ($7200) has been deposited.

• Brandit will either export the site into our hosting platform or we will use WP Engine to create a development environment to begin site development. 
• Using the approved design deliverables from Milestone 1, we will begin implementing the home page redesign and new app landing page using the existing theme. 
• For the app landing page, Brandit will test the Divi page builder plugin on the existing theme. If there are no conflicts, Brandit will build the app landing page using this page builder in order that give the Propio team the ability to easily edit content. If there are conflicts with the page builder, Brandit will build a new template for the landing page within Propio’s existing WP theme. 
• Install and start configuration for any additional plugins needed for site functionality and 3rd party integrations as defined during Discovery. 
• Create final graphics for headers and featured graphics as needed.  We will provide up to 10 Stock graphics from Adobe Stock to create final graphics and app device mock-ups..

Weeks 4

After the initial designs have been implemented in the development environment, the next weeks will include final revision rounds, and speed optimization. During these weeks, Brandit will provide the following services:

• Complete two design and content revision rounds based on the feedback from the Propio team with up to 15 hours of total work.
• Test the new pages on the latest two versions of Chrome, Firefox, Safari & Edge as well as on most recent versions of Android and iOS on the last two years of device releases.

Case Studies:  

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