ZpodsForSleep.com (Zpods) is seeking to hire Brandit, LLC (Brandit) to redesign and rebuild its website from the ground up. The goal of this project will be to create an engaging, interactive website that reorganizes Zpod’s overall content strategy to better explain Zpods value propositions in a more concise way, as well as redevelop Zpod’s conversion funnel to present a lower barrier of entry for new leads based on pricing and financing options.
Brandit is a full-service branding, content strategy, and design company that has worked with a wide range of businesses from venture-backed technology startups to Fortune 500 companies.
Our company started over 5 years ago after our founder struggled to get a basic website built. He found that in the world of website development, a large portion of service providers are building websites that are either built on proprietary platforms that lock clients’ into expensive hosting plans, or they are built with hard-coded templates making them extremely difficult to edit by your internal team without coding knowledge.
This motivated us to create a WordPress platform that empowers internal teams to edit their website easily while leveraging a powerful cloud platform and WordPress framework. Our websites combine WordPress’ most widely used page-builder with a validated framework of plugins that are tailored to your business goals. This framework is both easy-to-use and capable of producing some of the most advanced design elements available on the web today. These sites can be built and run on any managed WordPress host, or we also offer fully-managed hosting plans that run on dedicated AWS and Digital Ocean containers which are capable of scaling to millions of monthly users.
We use a validated four milestone process for all project engagements. This process is designed to help us dig into the details of your brand and organization during Discovery in order to create the messaging and visual system that captures your brand in a beautiful, high-converting website.
The site should launch within 60 days from the initial discovery meeting. Timing is subject to approvals and content being provided in a timely manner.
Statement of Work and Estimates
Price estimates are based on initial objectives and may change as mutually agreed upon tasks and objectives change. Cost estimates and payment schedules are provided in four milestones.
Web Design & Rebuild Using Brandit’s WordPress Framework (15 Web pages)
Total Estimated Cost: $7,200
Milestone 1 – Discovery, Wireframing, Content Strategy, and Scope of Work
25% Deposit ($1800) of Total Project Fee is Due to Start Work
Brandit and the Zpod team will schedule at least two initial conference calls that may be followed by additional phone calls and emails to discuss the core strategy and goals of the website redesign design project. During the first milestone Brandit will provide the following services:
Milestone 2: Primary Design and Development Sprint
We’ll begin work after 50% of the total project fee ($3600) has been deposited and we receive the final wireframe and branding approval.
Week 2-3 – Design
With the wireframes and content strategy deliverable, Brandit will spin up a development server on our platform or within Zpod’s existing hosting account and begin our initial design and development sprint. During Milestone 2, Brandit will perform the following services:
Weeks 3-4 Site Development, Internal Page Design, and 3rd Party Integrations
Milestone 3: Design Revisions, Speed Optimization, SEO
We’ll begin work after 100% of the total project fee ($5400) has been deposited.
After the initial designs have been sent over to you, the next weeks will include the design of unique features, revision rounds, speed optimization, SEO. During these weeks, Brandit will provide the following services:
Milestone 4: Website Launch, Post-Launch Setup and Training
We’ll begin work after 100% of the total project fee ($7200) has been deposited.
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Estimate updated by Braden.