Project Overview

Perfectna (Perfectna) is seeking to hire Brandit, LLC (Brandit) to redesign and rebuild Perfectna.com from the ground up, as well as redesign it’s fintech SaaS application. The goals of this project will be to create an engaging, interactive website and web application with a more modern, technology-forward design, as well as empower Perfectna’s team to easily publish content using a validated WordPress page builder and plugin framework on its website.

Our Approach

We use a validated four milestone process for all project engagements. This process is designed to help us dig into the details of your business and industry during discovery in order to create the messaging and interactive designs that capture your brand in a beautiful, high-converting website.

Timing

The site should launch within 60 days from the initial discovery meeting. Timing is subject to approvals and content being provided in a timely manner.

Statement of Work and Estimates

Price estimates are based on initial objectives and may change as mutually agreed upon tasks and objectives change. Cost estimates and payment schedules are provided in four milestones.

Complete Redesign & Rebuild of Perfectna.com (8 pages)
Redesign of the web application using a UI kit (10 Pages)

Total Estimated Cost: $13,200

Milestone 1 – Discovery, Wireframing, Content Strategy, and Scope of Work
25% Deposit ($3300) of Total Project Fee is Due to Start Work

Weeks 1

Brandit and the Perfectna team will schedule at least two initial conference calls that may be followed by additional phone calls and emails to discuss the core strategy and goals of the design project. During the first milestone ScaleWP will provide the following services:

• Confirm site requirements for branding and design as well as sitemap and functionality.
• Review pages and wireframes provided by Perfectna for SaaS application redesign
• Define any plugins or additional development needed to execute on website deliverables that are not already existing in the current theme such as Google Tag Manager, contact forms, etc. 
• Examine and list leading websites and organizations in the fintech SaaS space with a discussion of which aspects of these websites are most appealing and effective.
• Create detailed wireframes and content strategy deliverables for primary pages of Perfectna.com like the homepage, product pages, and FAQ that include low-fidelity mockups with both content strategy and design notes for each page. 

Milestone 2: Primary Design and Development Sprint
We’ll begin work after 50% of the total project fee ($6600) has been deposited and we receive final wireframe and branding approval.

Week 2-3 – Design

With the wireframes and content strategy deliverable as well as the wireframes provided by Perfecta for the SaaS application, ScaleWP will spin up a development server on our platform and begin our initial design and development sprint. During Milestone 2, ScaleWP will perform the following services:

• Work closely with the Perfectna team to create finalized homepage design that draws from the wireframe deliverables and website examples that were created in the first milestone. This home page sets the tone and design style for other internal pages on the website.
• Work with the Perfectna team to create the home dashboard page of the Saas application using a UI kit. This will also define a broad style guide for internal pages of the SaaS application. 
• Customize and configure the themes, user experiences, and content organizations based on the approved wireframes. Mobile views of the website’s design will vary based on screen size and platform and will not look exactly the same for all users. However, all designs will be fully responsive and take a mobile-first approach.
• Create initial internal page layouts and designs using the Divi page builder on the development environment.

Weeks 3-4 Site Development, Internal Page Design, and 3rd Party Integrations

• Install and start configuration for any additional plugins needed for site functionality and 3rd party integrations as defined during Discovery.
• Create graphics for headers and custom graphics as needed using Adobe Stock and content provided by Perfectna. This will include creating device mockups that display the new SaaS application design on relevant pages as seen on the current product page on Perfectna.com. 

Milestone 3: Design Revisions, Speed Optimization, SEO
We’ll begin work after 75% of the total project fee ($9900) has been deposited.

Weeks 4

After the initial designs have been sent over to you, the next weeks will include the design of unique features,  revision rounds, speed optimization, SEO. During these weeks, ScaleWP will provide the following services:

• Complete two design and content revision rounds based on the feedback from the Perfectna team with up to 15 hours of total work.
• Test site on the latest two versions of Chrome, Firefox, Safari & Edge as well as on most recent versions of Android and iOS on the last two years of device releases.
• Add and configure WP Rocket speed optimization plugin to perform both on-site HTML, JS, and CSS minification and multi-level caching.
• Perform on-site SEO optimization based on existing content using the Yoast SEO plugin.
• Organize SaaS app design files so that they are ready to be handed off to a front-end dev.

Milestone 4: Website Launch, Post-Launch Setup and Training
We’ll begin work after 100% of the total project fee ($13200) has been deposited.

Weeks 5-6

• The final two weeks of the project include migrating the sites to your existing host (we also provide optional enterprise-grade hosting at ScaleWP), pointing your domain to the new website, and adding and configuring the Cloudflare CDN if applicable. During these final weeks, Brandit will provide the following services:
• Add and configure Cloudflare’s CDN to perform DNS-level HTML, JS, and CSS minification, multi-level caching and other speed optimizations.
• Train staff to manage the site as needed in 1-2 training sessions via in-person meetings or by teleconference. This may include 2-4 personalized tutorial videos when necessary.
• Assist with user issues and any final fixes totaling no more than four hours.

Case Studies:  

https://www.seaboardoverseas.com/
https://www.seaboardcorp.com/
Seaboard is a multinational, Fortune 500 holdings company with its global headquarters in Kansas City. We lead the design, development and creative direction of the Overseas and corporate website. 

https://planatechnologies.com/ Plan A Technologies is a new software development company that is led by two founders who have successfully built companies that had eight-figure exits. We worked with them to establish their brand, logo and overall design branding style guide during discovery. We then took these deliverables to create taglines, copywriting, and a website from the ground up.

https://mcclurevision.com/ Mcclure is a civil engineering company with over 250 employees with offices throughout the midwest. We took design assets that were created by their agency of record to lead the development of their website using our WordPress framework.

https://axiomcgkc.com/ Axiom is a newly founded construction company in Kansas City that has received high-profile contracts for our internal airport reconstruction. We created their website from scratch using only their new logo.

https://legacyclinical.com/ Legacy Clinical Consultants is mental health clinic with multiple locations in the Chicago area. We led the rebranding, logo design, content strategy, and WordPress development of their website and create a new client onboarding flow by integrating their contact form with Asana.   

https://immersionsystems.io/ This startup is revolutionizing how professional crypto miners set up and maintain their mining farms. We developed a new website for them from scratch and created custom isometric illustrations and data visualizations to explain how their system reduces their clients operating costs and energy usage.

http://learnsportsbetting.com/ The Sports Bet Expert, Inc. is a rapidly expanding sports betting company that has over 60k followers and thousands of paid subscribers. We led the design and development of their new e-learning brand, Learn Sports Betting, and are currently leading the design and development of a paid e-learning platform using WordPress. 

https://urbana.branditsites.me/    We led the rebranding, content strategy and website redesign for Urban Realty Holdings, a commercial real estate development company that specializes in the acquisition and redevelopment of commercial properties. In addition to the design and branding, we also built a membership portal for investors to view reports. The link included is the deliverable that was handed off to the Urbana team. 

https://blocksentry.co This is a venture-backed blockchain company that came to us with only a whitepaper. We worked with them to develop a new logo design, branding, content strategy, copywriting, and website from scratch. We also acted as head of product for their web application, and led its complete redesign and front-end development. While working with us to redevelop their brand, website, product, and overall content strategy they have closed hundreds of thousands of dollars in additional funding and their valuation doubled from $10m to $20m.   

http://hoeferwysocki.com/ Hoefer Wysocki is an international architecture firm with over 150 employees and offices in Dallas and Kansas City. We worked with them to completely rebuild their website, develop a new content strategy that offers visitors an easy way to discover their projects by category, as well as establish a new, modern design for their brand.   

https://cardcompliant.com/ Card Compliant is a nationally recognized law firm and technology company that helps major brands like the NFL better understand gift card compliance laws and regulations. We lead the development of their corporate website and we are also contracted to build an advanced compliance library and membership site that they plan to offer to their clients by the end of year.   

https://post.edu/ This is a university website that we migrated and redesigned from a proprietary CMS platform to WordPress. The site gets over 180000 unique visitors a month. We created a managed WordPress hosting infrastructure on AWS that includes complete staging push-pull functionality.   

https://swervestrength.com/ Swerve Strength is a fitness startup that provides high-intensity training to soccer athletes and teams. We worked with them to develop a logo and branding design, content strategy, and website from the ground up.