The Goals:

BlackHouse Group is hiring Brandit, LLC to provide content strategy, branding positioning & web design services in order to create a beautiful mobile-responsive website that clearly defines their services & value propositions for creative event consulting services, and redefines their brand & user experience in order to display their creative process n a raw, unfiltered way.

Brandit – Pro Package with On-site SEO Optimization: 15 Custom Designed Web Pages + Complete Copywriting + Optional Fully-Managed, Hosting Security & Updates or Migration to Self Hosted Site or 70 total hours of work at $65hr.

Detailed content strategy and wireframe deliverable
15 custom designed web pages led by Brandit’s Lead Designer
Branding and Brand Positioning
2 Homepage Concepts
25 Password Protected Portfolio Projects
5 Long-Form Case Studies
Custom Domain names
Content Delivery Network Setup
Fully Managed Hosting & Updates
On-site SEO Optimization
Implementation of a premium icon set based on style guide selection
Detailed Statistics and Analytics

The Process:

Brandit uses 4 milestones deliverables for fixed price Pro projects. Each milestone serves an important purpose, but one of the most important Milestones for determining the trajectory of the project is the first Milestone 1, because it determines the Scope of Work for your Pro Projects.

Milestone 1: Discovery & Scope of Work
We begin work after 25% of Total Project Deposit is Paid and this Contract & Terms of Service has been executed.

1) Discovery, Ideation, & Industry Research:

The first milestone is focused on laying a foundation planning for your website. We’ll start with setting up face-to-face meeting either with Skype or in person, and we’ll ask you a series of questions that are designed to nail down the core of your business and identify the most valuable actions a user could take when visiting your new website.

Once we feel like we have a clear understanding of your business, brand or organization, we’ll get to work researching the leading entities in your particular industry, and begin compiling a list of 3-5 of the best website examples taking note of design, user flow, and content strategy. At this point, we’ll start drawing up general concepts for the design and execution of your website.

2) User Flow, Website Mockups, & Content Strategy:

We take the website examples from our research, and the information that we’ve discovered from our meetings and questionnaire to start formulating a content strategy and sales funnel that geared towards primary goals and user actions of your website. From there, we create detailed wireframes of all the pages included in your website.

3) Wireframe & Content Strategy Deliverable:

At the end of this process, you’ll get a document that lays out the primary goals of your website, a content strategy, and detailed wireframes that provides a structural overview of all the pages for your website. We’ll set up a final meeting to walk you through it, and explain our reasoning behind all of our choices for the structural design, user flow, and content strategy.

4) Scope of Work Approval:

After our meeting, we’ll make any changes that are needed to the wireframe & content strategy deliverable. As soon as its approved, we are ready to move on the next milestone to begin the design and development!

Milestone 2: Primary Website Design and Development Sprint
We’ll begin work after 50% of total Project Deposit has Been Paid, the Scope of Work Agreement has been Executed by either payment or written approval, and we’ve a complete content submission from the client.

1) Two Homepage Concepts

Based on our research and discussion in the discovery phase, we’ll build out 3 different homepage concepts that use a different style guide — which may include other websites, graphics, or other individual design elements that will be used as a guide for designing a homepage concept. As soon as all 3 homepage concepts are completed, we’ll schedule another discover call to walkthrough each and make a final selection. Once these selections are made, we’ll use this final selection as a style guide for building out internal pages based on our wireframe layouts.

2) Homepage Copywriting Draft & Begin Drafting Internal Page Content

Once we land on a finalized draft of the homepage’s design, we’ll begin creating complete content draft for the home page with all tagline and written content.

1) Internal Page Builder Layout Creation:

We’ll take the detailed wireframes that we created during the Discovery phase, and create them using Brandit’s advanced page builder. Once we’ve got the basic design structure in place with dummy text and images, we’ll go into the page builder’s back-end and label each section so that you can easily edit everything later on.

2) Custom Design Asset Creation:

Once the structural design layout has been implemented in the page builder, we will get to work taking your existing images, videos and other media to create completely custom design assets that will be used in the page builder to execute the final design of your website. In most cases, this means customizing your existing or new media, images and videos to create parallax backgrounds, interactive content grids, and other beautiful design elements.

Milestone 3: Final Deliverable, Revisions & A/B Testing
We’ll begin work after 75% of total Project Deposit has Been Paid & the Final Content Additions & Revisions have been added to the Google Document.

1) Final Deliverable & Revisions:

We submit your responsive website built with WordPress with a fully labeled page builder on the backend that is easy to edit and understand. We then go through 2 rounds of revisions with up to 20 points each or up to 20 hours of work for the content and design of your website.

2) Opt-in & Contact Form Setup

We’ll set up your contact forms and interactive opt-in forms for your email campaigns if needed.

3) On-site SEO Optimization

An SEO expert will do a complete onsite SEO optimization including market keyword analysis, meta-tag, title-tag writing using current best practices.

Milestone 4: Website Launch & Client Training
100% of Project Deposit Due once the domain is pointed to the new website.

1) Website Launch

Once we are finished with the final revisions, we’ll either point your domain over to our fully hosted platform and set up your site’s Content Delivery Network with Cloudflare, HTML, JS & CSS minification (which improves speed, security and SEO). Optionally we can migrate your new website off of our platform onto your server and point your domain to the new website. We accept migrations for most WordPress hosting platforms.

2) Client Training

We’ll set up a final 1 hour meeting so you can learn how to set up more A/B tests, track conversions, and edit your website on the Brandit platform.